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«Effective digital technologies and new media on increasing the size of the sports audience Mahdi Bigdely, 1Habib Honari, 2Keivan Mollanoroozi ...»

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There are also some limitations in developing countries which may impact on choosing and using new technologies. It is suggested to do the same research in other regions, compare the results and find the best media and technologies for each region to increase the size of the sports audience.

7. References [1] Aaron C.T. Smith (2008). New Media Sport Marketing Technologies: Introduction to Sport Marketing,, p. 274.

[2] Beccarini, C., & Ferrand, A. (2006). Factors affecting club season ticket holders’s satisfaction: The influence of club and fan’s motives. European Sport Management Quarterly, 1, 1–22.

[3] Burnett, J., Menon, A., & Smart, D.T. (1993). Sports marketing: A new ball game with new rules. Journal of Advertising Research, 33(5), 21–35.

[4] Crompton, J.L. (1979). Motivations for Pleasure Vacation. Annals of Tourism Research, 6, 408–424.

[5] Croteau, David & Hoynes, William (2003). Media Society: Industries, Images and Audiences (third edition), Pine Forge Press, Thousand Oaks, pg. 303.

[6] Dann, M.S. (1977). Anomie, ego-enhancement, and tourism. Annals of Tourism Research, 4, 184–194.

[7] Filo, K., & Funk, D.C. (2005). Congruence between attractive product features and virtual content delivery for Internet marketing communication. Sport Marketing Quarterly, 14, 112–122.

[8] Funk, D.C., & James, J. (2001). The Psychological Continuum Model: A conceptual framework for understanding an individual’s psychological connection to sport. Sport Management Review, 4, 119–150.

[9] Funk, D.C., & James, J. (2006). Consumer loyalty: The meaning of attachment in the development of sport team allegiance. Journal of Sport Management, 20, 189–217.

[10] Gladden, J.M., & Funk, D.C. (2002). Developing and understanding of brand association in team sport: Empirical evidence from professional sport consumers. Journal of Sport Management, 16, 54–81.

[11] Havitz, M.E., & Mannell, R.C. (2005). Enduring involvement, situational involvement and flow in leisure and nonleisure activities. Journal of Leisure Research, 37, 22–37.

[12] Iso-Ahola, S.E. (1982). Toward a social psychological theory of tourism motivation: A rejoinder. Annals of Tourism Research, 9, 256–262.

[13] James Santomier (2008). New media, branding and global sport sponsorship. International journal of Sport Marketing & Sponsorship.

[14] Kevin Filo, Daniel C. Funk, and Glen Hornby (2009).The Role of Web Site Content on Motive and Attitude Change for Sport Events, Journal of Sport Management, 23, 21-40.

[15] Kulczycki, C., & Hyatt, C. (2005). Expanding the conceptualization of nostalgia sport tourism:

[16] Lessons learned from fans left behind after sport franchise relocation. Journal of Sport & Tourism, 4, 273–293.

[17] Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly, (2009). New Media: a critical introduction Second Edition, p. 12.

[18] McQuitty, S., & Peterson, R.T. (2000). Selling Home Entertainment on the Internet: An Overview of a Dynamic Marketplace. Journal of Consumer Marketing, 17, 233–248.

[19] Paul Turner (2007) The Impact of Technology on the Supply of Sport Broadcasting, European Sport Management Quarterly, Vol. 7, No. 4, 337-360, December 2007.

[20] Roberts, K. (2006/2007) Sponsorship strengthens its place in the mix, SportsBusiness International, December/January.

[21] Retrieved 1 February 2008 from: http://www.sbrnet.com [22] Simon Chadwick (October 2006). Technology and the future of sport, International journal of Sport Marketing & Sponsorship.

[23] Wikipedia, 12 May 2009 from:http://en.wikipedia.org/wiki/New_Media.

Www.dtv.gov, 10 May 2007



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