FREE ELECTRONIC LIBRARY - Theses, dissertations, documentation

Pages:     | 1 | 2 ||

«7. Making Policy and Winning Votes: Election promises and political strategies in the 2013 campaign Nicholas Reece This chapter examines the ...»

-- [ Page 3 ] --

Policy to keep the election debate off the opponent’s territory Just as parties use policy to move the public debate to their issues they also use it to stop debate in a policy area that is their opponent’s strong point. The 2013 election provides several examples of this tactic. Labor’s policy to support off-shore processing and the settlement of asylum seekers in PNG was aimed at shutting down debate on an issue that was seen as a Coalition strength. The Coalition’s decision to adopt Labor’s Better Schools funding agreement with the states, support DisabilityCare, amend its NBN plans to be more like Labor’s and to declare WorkChoices dead were all aimed at shutting down political debate on issues that were viewed as Labor strengths.

Policy to ‘wedge’ the opponent A wedge issue is one that is divisive or controversial and can split a population or political group. Political campaigns use a wedge policy to exploit tension within a targeted population. The objective is to divide the Opposition, create the impression of disunity, and drive the defection of supporters who are in the minority on that issue.

The debate on asylum seeker policy is a wedge issue par excellence for the ALP. A Vote Compass survey of 375,000 voters undertaken during the election campaign revealed that 48 per cent of Labor supporters disagreed with the Party’s policy that asylum seekers who arrive by boat should not be allowed to settle in Australia, while 40 per cent of Labor voters agreed with the policy. In contrast, Coalition and Green voters were much more firmly locked in behind their parties’ policy positions (Vote Compass 2013b).

7. Making Policy and Winning Votes For the Coalition, an example of a wedge issue was the mining tax with the Liberal Party proposing to abolish the tax. A Vote Compass survey during the campaign showed that only 19 per cent of Liberal voters wanted the miners to pay less tax while 38 per cent wanted them to pay more and 43 per cent wanted them to pay the same (Vote Compass 2013c). Interestingly, the ALP did not pursue this policy during the election campaign. This was in part due to concerns about implementation problems with the tax and the risk of losing support in Western Australia and regional Queensland.

Conclusion The 2013 election highlights the very strategic way in which political parties use policies to enhance their campaign and outmanoeuvre their opponents. The major political parties have become more sophisticated in the development and marketing of their policies. This includes the engagement of market research teams to assist with the positioning and public presentation of policies.

The major parties have worked out how to game the policy costing process established under the Charter of Budget Honesty in 1998 and supplemented by the establishment of the PBO in 2012. This occurs to such an extent that the system now falls well short of meeting its stated legislative objectives. Even with the increased complexity of the policy development process, the 2013 election still included the release of policies that were ‘made up on the run’ to meet a pressing political objective. For different reasons, there were also a significant number of policies drafted by the major parties that were never released publicly.

Changes in issue salience between 2010 and 2013 worked to the Coalition’s advantage.

The Coalition was seen as being best able to handle issues that had risen in importance, such as the economy and asylum seekers. Meanwhile issues that were seen as a traditional strength of Labor, such as health and education, decreased in importance.

Both the Liberal and Labor parties released a significant volume of policy during the 2013 campaign, with the key policies listed in this chapter. Both parties attempted to use policy in a tactical way to achieve certain campaign objectives.

References Dalton, James. 2000. ‘Citizen Attitudes and Political Behaviour’. Comparative Political Studies 33(6/7): 912–40.

Green, Donald P and Gerber, Alan S. 2003. ‘Under provision of Experiments in Political Science’. Annals of the American Academy of Political and Social Science 589: 93–112.

Abbott’s Gambit: The 2013 Australian Federal Election Hawker, Bruce. 2013. The Rudd Rebellion: The Campaign to Save Labor.

Melbourne: Melbourne University Publishing.

Issenberg, Sasha. 2012. The Victory Lab. New York: Crown.

Lakoff, George. 2004. Don’t Think of an Elephant. Hartford: Chelsea Green Publishing.

Loughnane, Brian. 2013. ‘Address to the National Press Club’. Canberra, 23 October, viewed 26 October 2013: lpaweb-static.s3.amazonaws.

com/Brian%20Loughnane%20-%20National%20Press%20Club%20 Address%20-%2023%20October%202013.pdf.

Luntz, Frank. 2007. Words that Work. New York: Hyperion.

McAllister, Ian. 2011. The Australian Voter: 50 years of change. Sydney: UNSW.

McAllister, Ian, Bean, Clive, Gibson, Rachel Kay and Pietsch, Juliet. 2011.

Australian Election Study, 2010. Canberra: Australian Data Archive, ANU.

O’Malley, Nick and Johnson, Chris. 2013. ‘How Barack Obama is changing the face of Australian political campaigns’. The Sydney Morning Herald, 4 August.

Penn, Mark. 2007. Microtrends: The small forces behind tomorrow’s big changes.

New York: Twelve.

Plouffe, David. 2009. The Audacity to Win. New York: Viking.

Textor, Mark. 2013. ‘Why Tony Abbott won Australia’s trust’. Australian Financial Review, 23 September.

Vote Compass. 2013a. ‘Vote Compass Methodology’. Viewed 15 January 2014: australia.votecompass.com/assets/media/site/pdfs/ VoteCompassMethodology.pdf.

Vote Compass. 2013b. ‘Kevin Rudd’s Asylum Seeker Policy Divides the Labor Faithful’. ABC News, 21 August, viewed 15 January 2014: www.


Vote Compass. 2013c. ‘The Most Important Issues to Voters’. ABC News, 9 August, viewed 15 January 2014: www.abc.net.au/news/2013-08-09/votecompass-data-results-important-issues/4872896.

Wright, George. 2013. ‘Address to the National Press Club’. Canberra, 29 October, viewed 15 January 2014: d3n8a8pro7vhmx.cloudfront.net/ australianlaborparty/pages/1890/attachments/original/1383017072/George_ Wright__Address_to_NPC_Transcript.pdf.

This text taken from Abbott’s Gambit: The 2013 Australian Federal Election, edited by Carol Johnson and John Wanna, published 2015 by ANU Press, The Australian National University, Canberra, Australia.

Pages:     | 1 | 2 ||

Similar works:

«PROGRESS REPORT ON INCLUSION OF ENHANCED CONTRACTUAL PROVISIONS IN INTERNATIONAL September 2015 SOVEREIGN BOND CONTRACTS IMF staff regularly produces papers proposing new IMF policies, exploring options for reform, or reviewing existing IMF policies and operations. The report was prepared by IMF staff and presented to the Executive Board in an informal session on September 25, 2015. Such informal sessions are used to brief Executive Directors on policy issues. No decisions are taken at these...»

«Consumer’s Quick Check Guide Homeowners Policy Explanation of Coverage Limits and Options: This Consumer’s Quick Check Guide to the Homeowners Policy is based, in part, on Insurance Services Office, Inc.’s (ISO), Personal Lines Homeowners 3 Special Form HO 00 03 10 00 – 2000 Edition. It was developed by the Department of Financial Services based on recommendations by the Standard Personal Lines Advisory Committee. This is intended to provide consumers with a quick and easy to read guide...»

«Michael Böcher and Annette Elisabeth Töller Inherent Dynamics and Chance as Drivers in Environmental Policy? An Approach to Explaining Environmental Policy Decisions Paper to be presented at the International Conference on Public Policy Milan 2015 Panel T01P08 Theories and conceptions of the political process beyond “Policy Cycle” and “Multiple Streams” Content 1. Introduction 2. Environmental policy processes between policy cycle and garbage can. 5 2.1 Politics as a problem-solving...»

«Policy: Curriculum As a school providing EYFS education for pupils the contents of this policy should be considered in this context. The curriculum at Brighton and Hove High School aims to give pupils a broad education to show them that learning is an enjoyable, challenging, rewarding and confidence building experience. The core subjects of English and mathematics are taught from years 7 to 11 and all pupils take GCSE examinations in these subjects. ICT / Computing is currently taught from...»

«211 CMR 65.00 211 CMR 65.00: LONG-TERM CARE INSURANCE Sections 65.01: Purpose 65.02: Applicability 65.03: Authority 65.04: Definitions 65.05: Minimum Standards for Individual Policies 65.06: Mandatory Benefit Offers for Individual Policies 65.07: Form and Rate Filing Procedures for Individual Policies 65.08: Requirements for Agent Training and Marketing 65.09: Requirements for Disclosure 65.10: Protection against Unintentional Lapse 65.11: Prohibition against Post-Claims Underwriting 65.12:...»

«Guidance on uniforms and work wear Contents Introduction General principles Organisational requirements Legal requirements Moving and handling of patients Infection prevention and control issues Minimum organisational standards Developmental standards Minimum professional and personal standards Suggested content for uniform and work wear policy/guidance Tax relief Nursing students Bank and agency staff References and further reading Note: This guidance sets out principles that are applicable to...»

«Teen Dating Abuse Program Contact: Naomi Shatz 395 Hudson Street New York, NY 10014 (212) 925-6635 peo@legalmomentum.org www.legalmomentum.org/teens Model Dating Abuse and Sexual Violence Policy A Comprehensive Approach to Addressing Dating Abuse and Sexual Violence in New York City Schools Founded as NOW Legal Defense and Education Fund in 1970. About Legal Momentum Founded in 1970 as NOW Legal Defense and Education Fund, Legal Momentum is the nation’s oldest legal advocacy organization...»

«2016 HANDBOOK OF IMF FACILITIES FOR LOWINCOME COUNTRIES March 2016 IMF staff regularly produces papers proposing new IMF policies, exploring options for reform, or reviewing existing IMF policies and operations. The Report prepared by IMF staff and completed on February 22, 2016 has been released. The staff report was issued to the Executive Board for information. The report was prepared by IMF staff. The views expressed in this paper are those of the IMF staff and do not necessarily represent...»

«German Foreign Policy. Reliable partners and “new players”* / Política exterior alemana, socios confables y los “nuevos protagonistas” * Recibido: 2 de junio de 2014. Aceptado: 7 de julio de 2014. TLA-MELAUA, revista de Ciencias Sociales. Facultad de Derecho y Ciencias Sociales. Benemérita Universidad Autónoma de Puebla, México / ISSN: 1870-6916 / Nueva Época, Año 8, No 37, octubre 2014 / marzo 2015, pp. 132-154. 132 Tla-melaua – revista de ciencias sociales REVISTA TLA...»

«Ámbitos ISSN: 1139-1979 ambitoscomunicacion@us.es Universidad de Sevilla España Moreno Espinosa, Pastora Géneros para la persuasión en prensa: los editoriales del diario El País Ámbitos, núm. 10, 2003, p. 0 Universidad de Sevilla Sevilla, España Disponible en: http://www.redalyc.org/articulo.oa?id=16801012 Cómo citar el artículo Número completo Sistema de Información Científica Más información del artículo Red de Revistas Científicas de América Latina, el Caribe, España y...»

«Life Insurance Benefits YOUR EMPLOYEE BENEFITS PLAN EARLHAM COLLEGE 2643G0 Class 1 AIG LIFE INSURANCE COMPANY ONE ALICO PLAZA WILMINGTON, DELAWARE 19801 (Herein called the Company) CERTIFICATE OF INSURANCE AIG Life Insurance Company (the Company) certifies that certain eligible persons are insured for the benefits described in this certificate. This insurance is subject to the eligibility and effective date requirements described in the ELIGIBILITY section of this certificate. IMPORTANT NOTICE...»

«Assessment in Inclusive Settings Key Issues for Policy and Practice European Agency for Development in Special Needs Education The production of this document has been supported by the DG Education, Training, Culture and Multilingualism of the European Commission: http://europa.eu.int/comm/dgs/education_culture/index_en.htm This report was edited by Amanda Watkins, Agency Project Manager, on the basis of contributions from the Agency's Representative Board members, National Coordinators and...»

<<  HOME   |    CONTACTS
2016 www.theses.xlibx.info - Theses, dissertations, documentation

Materials of this site are available for review, all rights belong to their respective owners.
If you do not agree with the fact that your material is placed on this site, please, email us, we will within 1-2 business days delete him.