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«Craig Beattie January, 2014 This authorised reprint contains material excerpted from a recent Celent report profiling and evaluating 52 different ...»

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Craig Beattie

January, 2014

This authorised reprint contains material excerpted from a recent Celent

report profiling and evaluating 52 different policy administration systems.

The full report is over 270 pages long. This report was not sponsored by

Adacta in any way.

This reprint was prepared specifically for Adacta, but the analysis presented has not been changed from that presented in the full report. For more information on the full report, please contact Celent (www.celent.com or info@celent.com). Reprint granted to Adacta.



Report Methodology

About the Profiles

Adacta: AdInsure


This report is the fifth of Celent’s biennial looks at policy administration systems (PASs) available to general insurers or property and casualty (P&C) insurers in Europe and with the addition of Middle East and African territories, making this Celent’s first view across EMEA. Since the first report in 2005, activity level has remained high among both insurers and PAS vendors.

From January 2011 to April 2013, more than 160 insurers licensed a new PAS for general insurance lines.

Also in the past two years, nearly all vendors have made major investments in upgrading features, functions, usability, and integration methods. There have been some upgrades to modern frameworks and languages — very few solutions run on legacy platforms.

Capabilities for configuring products, rules, document management, and user interfaces (UIs) have also improved, although true workflow/process design and mobile capability still lag. In general, these changes have occurred at a more modest pace than usability/personalization improvements for end users.

This report profiles 52 PASs in use for personal, commercial, and/or specialty lines, with 33 full profiles and 19 limited profiles. Only vendors with full profiles are ranked in the ABCD Vendor Views.

An insurer considering a new PAS today can choose among a number of attractive and capable systems. This report allows such an insurer to see what solutions might meet both its business needs and its technology standards.



In general, in order to have a full profile and be included in the ABCD Vendor Views, a

PAS solution had to have:

 At least two deployed insurance carriers in EMEA and a recent new sale of the system. 1  At least two reference clients that provide their perspective on the solution.

This report profiles 52 PASs in use for personal, commercial, and/or specialty lines, with 33 full profiles and 19 limited profiles. Vendors and solutions have limited profiles for various reasons. They may be entrants to the EMEA market or may be undergoing significant change in the technology or business model, or may have simply requested a limited profile.


Celent sent a detailed request for information (RFI) to a broad set of PAS vendors. After completing the RFIs, each eligible vendor provided a briefing and demo for Celent concentrating on usability and functionality for everyday users, as well as configurability, integration, and data model issues for IT and system administration users.

Celent also asked the references provided by each vendor to complete a survey and/or be interviewed to obtain their view of the system’s business and technology value.

The RFIs and the reference surveys and interviews provided quantitative and qualitative data, much of which is included in this report. Vendors had an opportunity to review their profiles for factual accuracy but were not permitted to influence the evaluation. Some of the vendors profiled in this report are Celent clients, and some are not. No preference was given to Celent clients for either inclusion in the report or in the subsequent evaluations.

–  –  –

There may be exceptions to this, highlighted in the respective profiles.


Each of the profiles presents information about the vendor and its PAS; the professional services it offers; product history and customer base (EMEA and elsewhere); its functionality and line of business; usability, reporting, and analytics; technology, implementation, and costs; and a summary Celent view. Comments from reference insurers using the solution are reported in the appropriate sections.

The profiles are based primarily on information provided by each vendor, as well as comments and ratings by references, and Celent’s own vendor and solution knowledge base.


Concerning fees, Celent asked vendors to provide first year licence and first year other implementation costs (work by the insurer, vendor, or third parties) for two hypothetical

insurance companies:

 National Insurance Company is a single licensed company that writes in the United Kingdom, for 8 lines of business, producing annual GWP OF €250 million. What would be typical costs paid by the insurer?

 European Insurance Holding Company has 4 companies, writes in 5 countries (UK, Spain, France, Italy and Germany), across 24 personal, commercial, and specialty lines of business, and has GWP of €2.5 billion. What would be typical costs paid by the insurer?

When discussing insurance customers of the various solutions, the profiles reference insurers in terms of their annual premium levels. Very small insurers (Tier 5) have under €100 million in annual premium; small (Tier 4) have €100 million to under €500 million;

medium (Tier 3) have €500 million to under €1 billion; large (Tier 2) have €1 billion to under €5 billion, and very large (Tier 1) have over €5 billion in premiums. (Note: There is an exception to this approach in the Customer Feedback sections of the profiles where a reference to an insurer’s tier size refers to the premium volume of the business units using the PAS, not to the premium volume of the overall enterprise.)


The components are defined as follows:

–  –  –

 Reinsurance Management.

 Business Intelligence / Analytics.

 Claims Management.

 Risk Aggregation Tooling.

 Content Management.

 Business Rules Management.

 Business Process Management.

 Customer Relationship Management.

 Portal.

The basic policy administration system functions mentioned in the profiles refer to the


 Policy print and Issue.

 Out-of-sequence endorsements or midterm adjustments.

 Screen(s) to show differences in policy details at two points in time.

 Automated underwriting (new business).

 Preconfigured ordering and receiving third party data (specify data sources in comments).

 Automated renewals.

Finally, the advanced quote facilities are defined as:

 Maintains history of quotes.

 Provides side-by-side comparison of quotes.

 Provides account view of all policies and subdivisions.

 Has clearance functionality (finds quotes from multiple producer on same submission).

 Workflow management (a visual toolset to design, execute, and monitor workflows without changing core code).

 Workflow management graphic design environment, without changing core code, for example with automated code generation.

 Dynamic Interviewing (subsequent questions depend on prior responses).

 Business Rules Management (design and execute, externalized from core code). If so, vendor indicates in comments if proprietary, or OEM from which vendor.

 Reusable, sharable rules.

 Rules repository (searchable, version controlled).

 Unlimited number of rules can be assigned to a single user.

 Product configuration.

 Product repository.

 Ability to design product-specific rules.

 Ability to design product-specific forms.

–  –  –



Adacta is a technology services and outsourcing company based in the central and eastern European region offering its services to insurers, banks and other financial institutions, telecommunications and information providers as well as pharmacy and food processing industry. The company provides services in consulting, development, implementation, and maintenance support activities for its clients.

Table 1: Adacta Company and Product Snapshot


–  –  –

Source: Adacta


Adacta’s AdInsure is a modern Windows based application designed for Easter European insurers with agents out in the field. The system offers modern technology and good functionality at an affordable price. Client reference feedback was particularly strong — highlighting the customer service desktop and configuration capability. Growth in number of deals in the region is also impressive.

Adacta offers a strong policy administration system to its target market of insurers of any size across Central and Eastern Europe and the CIS countries.

–  –  –

working amongst their clients as the primary driver behind this choice. Some front office features are available via a web-based interface. Broker, policyholder and prospect portals are available through programmer’s intervention. Adacta do not offer mobile App support.

Adacta demonstrated a modern and clean looking Windows client based application to Celent for both business operations and configuration tasks. A small context area remained visible with key information during the demo with the bulk of the space given to the current operation or task. Navigation was apparent where this made sense in the business process concerned.

The configuration screens were necessarily more complex but typically well organized and used a similar modern Windows based application.


Two clients responded to Celent’s request for feedback. Both clients offered a range of insurance products.

The clients rated the majority of features and functions as 5 out of 6. The only one lower was document management which scored a 4. Product definition averaged a score of 5.5 with both clients scoring the customer service desktop as excellent with a 6.

One client offered further feedback on Adacta’s strengths including flexibility and configurability, implementation on time and the vendor’s ability to collaborate with the insurance team. In terms of things the respondents would change they wanted implementations to be quicker still with more staff from the vendor. Also the need for mobile applications was mentioned. One client noted that they were very happy with the solution as a single PAS across the group in a number of countries.

Overall Adacta received very good or excellent feedback scores from their references.

Figure 1: Adacta Customer Feedback on Implementation Experience

–  –  –

Source: Adacta client feedback survey


The following table lists the customer base of Adacta in Europe. Adacta’s target market is European based small, medium, and large insurers across all product lines; eight of the ten current clients have less than €100 million in GWP. The product has not been sold outside of Europe.

Table 2: Adacta Customer Base

–  –  –

Source: Adacta


AdInsure offers most functionality only bundled with the solution.

Table 3: High-Level Component Availability

–  –  –

programmers adding/modifying the solution's code base.

AdInsure offers most of the advanced quote management through configuration by a nontechnical business user; however, side-by-side quote comparison and clearance functionality are available through programmers adding/modifying the solution's code base. Workflow and dynamic interviewing functionalities require scripting, while business rules management is available through programmers adding/modifying the solution's code base. Other rules functions are not available. The product design functions are offered through configuration by a nontechnical business user, but the ability to design product specific forms requires scripting.

AdInsure supports most personal and commercial products as shown in Table 4.

Table 4: Supported Products in EMEA

–  –  –

Source: Adacta


A typical project takes four to six months from initiation until the first line of insurance is live, with subsequent lines taking one to three months. The size of the team typically varies between five and ten people. A typical breakdown of staffing would be 60% Adacta staff, 30% insurer staff, and 10% third party systems integrators.

Utilization of third party systems integrators depends on client preference.

Typical first year is pricing is broken down as follows: 55% on software licence, 40% on initial installation and customization, and 5% on training. Adacta prefers a perpetual licence model, but is open to other options.

For a National Insurance Company the initial licence and maintenance fee is typically under €500,000. Total insurer expenses (excluding the licence) are also typically under €500,000. The participation of insurer staff on the implementation team size is five FTEs.

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