FREE ELECTRONIC LIBRARY - Theses, dissertations, documentation

Pages:     | 1 |   ...   | 30 | 31 || 33 | 34 |   ...   | 66 |

«of the AM’s Brand, Corporate Identity and Reputation SIG INSTRUCTIONS FOR THE SESSIONS Sessions chairs The main function of a session chair is to ...»

-- [ Page 32 ] --

Practical implications Our findings allow managers to be aware of the major factors that may significantly contribute to the negative relationships that consumers have towards brands. Thereby, it helps help marketing practitioners to take more efficient decisions and avoid strategies that increment negative relationships.

Limitations The identified categories were not analysed in depth during this study and they might have commonalities that need to be considered on a later investigation. Furthermore, other relevant themes regarding sustainability issues must be included in order to explore all consumer perspectives. Besides that, it is suggested that future research should focus on testing other consumers’ perspectives through qualitative and quantitative analyses to provide additional knowledge to the ongoing topic.

References Aaker, J. L. 1997. Dimensions of brand personality. Journal of Marketing Research, 34 (3), pp.347-356 Ahuvia, A. C. 1993. I love it! Towards a unifying theory of love across diverse love objects, Unpublished doctoral dissertation, Northwestern University, Evanston, Illinois.

Ahuvia, A. C. 2005. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives. Journal of Consumer Research, 32, pp.171-184 Arnould, E. J. & Thompson, C. J. 2005. Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 31 (4), pp.868-882.

Banister, E. N. & Hogg, M. K. 2004. Negative symbolic consumption and consumers' drive for self-esteem. European Journal of Marketing, 38 (7), pp.850-68.

Bartholomew, K. & Horowitz, L. M. 1991. Attachment styles among young adults: A test of a fourcategory model. Journal of Personality and Social Psychology, 61, pp.226-244 Batra, R., Ahuvia, A., Bagozzi, R. P., & Love, B. 2012. Brand Love. Journal of Marketing, 76 (March), pp.1–16.

Berry, L. L., & Seiders, K. 2008. Serving unfair customers. Business Horizons, 51 (1), pp.29Boyatzis, R. E. 1998. Transforming qualitative information: Thematic analysis and code development, Sage, Thousand Oaks Chaplin, L. N., & John, D. R. 2005. The development of self-brand connections in children and adolescents. Journal of Consumer Research, 32 (1), pp.119-129.

Carroll, B., & Ahuvia, A. 2006. Some antecedents and outcomes of brand love Market Lett, 17, pp.79–89.

Cherrier, H. 2009. Anti-consumption discourses and consumer-resistant identities. Journal of Business Research, 62 (2), pp.181–190.

Christofi, M., & Kaufmann, H. R. 2011. Towards the development of a CRM success index, Proceedings of 4th Annual EuroMed Conference of the EuroMed Academy of Business Business Research: Business Research Challenges in a Turbulent Era, 2011, October, Crete, pp.400-428.

Clarke, D. M. 1986. A Cognitive Approach to Panic. Behaviour Research and Therapy, 24 (4), pp.461-470.

Cook, D. 1997. Systematic reviews: the case for rigorous methods and rigorous reporting.

Canadian Journal of Anaesthesia, 44 (4), pp.350-353.

Dursun, I. & Kabadayi, T. E. 2013. Resistance to persuasion in an anti- consumption context:

Biased assimilation of positive product information. Journal of Consumer Behaviour (Special Issue: Challenges to Attitude and Behaviour Change Through Persuasion), 12 (2), pp. 93–101 (SSCI).

Elsbach, K. D., & Bhattacharya, C. B. 2001. Defining who you are by what you're not:

Organizational disidentification and the national rifle association. Organization Science, 12 (4), pp.393–413 Englis, B. G., & Soloman, M. R. 1997. I Am Not, Therefore I Am: The Role of Avoidance Products in Shaping Consumer Behavior, in NA - Advances in Consumer Research, 24, eds.

Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, pp.61-63.

Erdem, T., Swait J. & Valenzuela, A. 2006. Brands as Signals: A Cross-Country Validation Study. Journal of Marketing, 70, pp.34–49.

Escalas, J. E. & Bettman, J. R. 2003. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands. Journal of Consumer Psychology, 13 (3), pp.339– 48.

Ewing, M. T., Wagstaff, P. E., & Powell, I. H. 2013. Brand rivalry and community conflict.

Journal of Business Research, 66 (1), pp.4–12.

Fisk, R., Grove, S., Harris, L. C., Keeffe, D. A., Reynolds, K. L. D., Russell-Bennett, R., et al. 2010. Customers behaving badly: A state of the art review, research agenda and implications for practitioners. Journal of Services Marketing, 24 (6), pp.417–429.

Fournier, S. 1998. Consumers and theirs Brands: developing relationships theory in consumer research. Journal of consumer research, 24, pp.343-373.

Fournier, S., & Alvarez, C. 2013. Relating badly to brands. Journal of Consumer Psychology, 23 (2), pp.253–264.

Funches, V., Markely, M., & Davis, L..2009. Reprisal, retribution and requital: Investigating customer retaliation. Journal of Business Research, 62, pp.231‐238.

Giesler, M. 2012. How doppelgänger brand images influence the market creation process:

Longitudinal insights from the rise of botox cosmetic. Journal of Marketing, 76 (6), pp.55– 68.

Grégoire, Y., Tripp, T. M., & Legoux, R. 2009. When customer love turns into lasting hate:

The effects of relationship strength and time on customer revenge and avoidance. Journal of Marketing, 73 (6), pp.18–32.

Hempel, J., 2012. Oppositional Brand Avoidance – A new theoretical approach. University of Kassel Faculty - International Business Administration (Doctoral Dissertation proposal).

Hogg, M. K. 1998. Anti-constellations: Exploring the impact of negation on consumption.

Journal of Marketing Management, 14 (April), pp.133-58.

Iyer, R., & Muncy, J. A. (2009), Purpose and object of anti-consumption, Journal of Business Research, 62 (2), pp.160–168.

Johnson, A. R., Matear, M., & Thomson, M. 2011. A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions. Journal of Consumer Research, 38 (1), pp.108–125.

Keller. K. L. 2003. Building, Measuring, and Managing Brand Equity, 2nd ed. NJ: Prentice Hall.

Khan, M. A. and Bozzo, C. 2012. Pre-purchase determinants of brand avoidance, IBA International Conference on Marketing: Contemporary marketing trends, 5-6 May 2012 Klein, J. G., Smith, N. C., & John A. 2004. Why we boycott: Consumer motivations for boycott participation. Journal of Marketing 68 (3), pp.92-109.

Kozinets, R. V. and Handelman, J. 1998. Ensouling consumption: A netnography of the meaning of boycotting behaviour. Advances in Consumer Research, 25, pp.475-80.

Krishnamurthy, S., & Kucuk, S. U. 2009. Anti-branding on the internet. Journal of Business Research, 62 (11), pp.1119–1126.

Lee, M. S. 2007. Brands we love to hate: An Exploration of Brand Avoidance. Doctoral Dissertation, The University of Auckland.

Lee, M. S. W., Fernandez, K. V., & Hyman, M. R. 2009. Anti-consumption: An overview and research agenda. Journal of Business Research, 62 (2), pp.145–147.

Lee, M. S. W., Motion, J., & Conroy, D. 2009. Anti-consumption and brand avoidance.

Journal of Business Research, 62 (2), pp.169–180.

Loureiro, S.M.C. 2012. Consumer-brand relationship: foundation and state of art, In H. R.

Kaufmann & M. F. Ali K. Panni (eds), Customer- Centric Marketing Strategies: Tools for Building Organizational Performance, chapter 20 (pp.413-434). IGI Global: Hershey, Pennsylvania, USA.

Loureiro, S.M.C., Pires, A. R. & Cayolla, R. 2014. Consumption, Anti-Consumption and Consumption Communities: The Football Clubs and its Fans, In Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni (eds.). Handbook of Research on Consumerism in

Business and Marketing: Concepts and Practices, chapter 23 (pp.509-535) IGI Global:

Hershey, Pennsylvania, USA. Chapter Luedicke, M. K., Thompson, C. J., & Giesler, M. 2009. Consumer identity work as moral protagonism: How myth and ideology animate a brand mediated moral conflict. Journal of Consumer Research, 36(6), pp.1016–1032.

McAlexander, J., Schouten, J., & Koenig, H. 2002. Building brand community. Journal of Marketing, 66 (1), pp.38-54.

McGinnis, L. P., & Gentry, J. W. 2009. Underdog consumption: An exploration into meanings and motives. Journal of Business Research, 62 (2), pp.191–199.

Mingione, M. 2014. Current issues and future challenges of corporate brand and identity alignment: A systematic review. Proceedings of 8th Global Brand Conference of the Academy of Marketing: Brand, Corporate Identity and Reputation and Sustainability.

Morgan, R. M. e Hunt, S. D. 1994. The Commitment-Trust Theory of Relationship. Journal of Marketing, 58, pp.20-38.

Muniz, A. M., & O'Guinn, T. C. 2001. Brand community. Journal of Consumer Research, 27 (4), pp.412-432.

Ogilvie, D. M. 1987. The Undesired Self: A Neglected Variable in Personality Research.

Journal of Personality and Social Psychology, 52 (2), pp.379–385.

Oliver, R. L. 1980. A cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17 (4), pp. 460-469.

Park, C. W., Eisingerich, A. B., & Park, J. W. 2013. Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology, 23 (2), pp.229–248.

Rindfleisch, A., Burroughs, J. E., and Wong, N. Y., 2009. The Safety of Objects:

Materialism, Existential Insecurity, and Brand Connection. Journal of Consumer Research, 36, pp.1-16

Romani, S., Grappi, S., & Dalli, D. 2012. Emotions that drive consumers away from brands:

Measuring negative emotions toward brands and their behavioural effects. International Journal of Research in Marketing, 29 (1), pp.55–67.

Roseman, I. J., Spindel, M. S., & Jose, E E. 1990. Appraisal of emotion-eliciting events:

Testing a theory of discrete emotions. Journal of Personality and Social Psychology, 59, pp.899-915.

Roszak, T. 1968. The Making of a Counter Culture: Reflections on the Technocratic Society and Its Youthful Opposition. Doubleday, New York.

Schembri, S., Merrilees, B., and Kristiansen, S. 2010. Brand Consumption and Narrative of the Self. Psychology & Marketing, 27 (6) pp.623–638 Schmitt, B. 2012. The consumer psychology of brands. Journal of Consumer Psychology, 22 (1), pp.7–17.

Shyue, M., Lee, W., & Zealand, N. 2001. Brand Avoidance : A Negative Promises Perspective, Advances in Consumer Research, 36, pp. 421–429.

Sirgy, Joseph M. 1982. Self-concept in consumer behaviour: A critical review. Journal of Consumer Research, 9 (December), pp.287-300.

Swaminathan, V., Karen L. Page, K. L., and Gurchan-Canli, Z. 2007. My Brand or Our Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations. Journal of Consumer Research, 34, pp.248-259 Veloutsou, C. and Moutinho, L. 2009. Brand relationships through brand reputation and brand tribalism. Journal of Business Research 62, pp.314–322.

Thomas, J. and Harden, A. 2008. Methods for the thematic synthesis of qualitative research in systematic reviews. BMC Medical Research Methodology, 8 (45).

Thompson, C. J., Rindfleisch, A., & Arsel, Z. 2006. Emotional branding and the strategic value of the doppelgänger brand image. Journal of Marketing, 70 (1), pp.50–64.

Tian, K. T., Bearden, W. O., & Hunter, G. L. 2001. Consumers’ Need for Uniqueness : Scale Development and Validation. Journal of Consumer Research, 28 (June), pp. 50–67.

Tranfield, D., Denyer. D. and Smart, P. 2003. Towards a methodology for developing evidence informed management knowledge by means of systematic analysis. British Journal of Management 14 (3), pp. 207-222 White, K., & Dahl, D. W. 2006. To be or Not be? The influence of dissociative reference groups on consumer preferences. Journal of Consumer Psychology, 16 (4), pp. 404-414.

Wood, L. 2000. Brands and brand equity: definition and management. Management Decision, 38 (9), pp. 662-669 Zavestoski, S. 2002. The social-psychological bases of anti-consumption attitudes.

Psychology and Marketing, 19 (2), pp.149Creative brand and design – Exploring brand co-creation in the context of festivals Luonila, Mervi Suomi, Kati The purpose of the research In this study, we build on academic literature on brand co-creation, the purpose of the study being to examine brand co-creation in the context of networked festival productions.

Connecting the study to the significance of shared information with audiences and stakeholders, the study sets the following research questions: 1) how brand co-creation is denoted among festival managers? 2) how the role of stakeholders impact on brand cocreation in designing festival experience?

The context of festivals is suitable for multidisciplinary theoretical development on academic discourse on brand building and arts management. This allows a fruitful ground given the festivals’ multifaceted and paradoxical nature, where at the same time exists the need to create and need to survive (Collin-Lachaud & Duyck, 2002). Firstly, we argue, that it is important to understand this discourse at practical level because it is crucial to the creation, stability and long-term survival of festivals. Secondly, theoretically, the festivals as research context, provide an opportunity to deepen understanding of the meaning of experience and co-creation within academic literature on brand co-creation. As Mossberg and Getz (2006,

314) argue: “festival context is theoretically different from branding applied to companies with products and services to sell to consumers, although the consumer approach is still relevant. The main issue is about how organizations can use branding strategically, with many stakeholders involved, for long-term sustainability”. Bearing this in mind, applying the theoretical background from the literature on festival management and brand co-creation, in this study we contribute to the understanding of co-creation, brands’ and a festivals’ interface. Thus, in this study we approach branding from corporate branding perspective rather than from focusing on a single product or service brand only (e.g. Roper & Fill, 2012).

Pages:     | 1 |   ...   | 30 | 31 || 33 | 34 |   ...   | 66 |

Similar works:

«A qualitative approach to assessing the pedestrian environment Giulia Dell’Asin TRANSyT – Transport Research Centre / Universidad Politécnica de Madrid (UPM) ETSI Caminos, Canales, y Puertos C/ Profesor Aranguren s/n 28040 Madrid, España +34 91 336 52 34 gdellasin@caminos.upm.es Abstract European cities have always been attentive to the needs of pedestrians, and walking has traditionally been the prevailing means of transport. However, during the last century, car driving has been granted...»

«DYNAMICS OF THE INTRODUCTION OF NEW PASSENGER CAR TECHNOLOGIES The IPTS Transport technologies model Panayotis Christidis Ignacio Hidalgo Antonio Soria June 2003 Report EUR 20762 EN European Commission Joint Research Centre (DG JRC) Institute for Prospective Technological Studies http://www.jrc.es Legal notice Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information. Report EUR 20762 EN ©...»

«Zurich Open Repository and Archive University of Zurich Main Library Strickhofstrasse 39 CH-8057 Zurich www.zora.uzh.ch Year: 2013 ATRX loss refines the classification of anaplastic gliomas and identifies a subgroup of IDH mutant astrocytic tumors with better prognosis Wiestler, B; Capper, D; Holland-Letz, T; Korshunov, A; von Deimling, A; Pfister, S M; Platten, M; Weller, M; Wick, W Abstract: Mutation/loss of alpha-thalassemia/mental retardation syndrome X-linked (ATRX) expression has been...»

«F. SARIS, F. HUSTINGS, W. HAGEMEIJER, A. VAN DIJK, H. SIERDSEMA & T. VERSTRAEL, 2004 The Dutch breeding bird monitoring scheme: Evaluation, new objectives and its merits for conservation. In: Anselin, A. (ed.) Bird Numbers 1995, Proceedings of the International Conference and 13th Meeting of the European Bird Census Council, Pärnu, Estonia. Bird Census News 13 (2000):113-121 THE DUTCH BREEDING BIRD MONITORING SCHEME: EVALUATION, NEW OBJECTIVES AND ITS MERITS FOR CONSERVATION F. Saris1, F....»

«Andrews University SEMINARY SIUDIES Autumn 1998 Number 2 Volume 36 Andrews University Press ANDREWS UNIVERSITY SEMINARY STUDIES The Journal of the Seventh-day Adventist Theological Seminary of Andrews University, Berrien Springs, Michigan 49104, U.S.A. Editor: NANCY J. VYHMEISTER Associate Editor: JERRY MOON Book Review Editor: JERRY MOON Consulting Editors: ROBERT M. JOHNSTON, JON PAULIEN, RANDALL W. YOUNKER Copy Editor: LEONA G. RUNNING Book Review Assistant: JOSE E. GUZMAN Circulation...»

«MEMORANDUM To: Elizabeth Wright, TCAG From: Tim Payne, Nelson\Nygaard Date: November 10, 2014 Subject: Tulare County Long Range Transit Plan – Stakeholder Interview Summary Community participation is a key component of the Tulare County Long Range Transit Plan. In an effort to develop an understanding of the perceptions, needs, and priorities related to public transit in Tulare County, a series of in-person and phone interviews with stakeholders were conducted in October 2014. Stakeholders...»

«Disertación del presidente del Banco Central de la República Argentina, Dr. Federico Sturzenegger, en la Bolsa de Comercio de Buenos Aires Muchas gracias por la invitación para hablar en este acto por la salida a la bolsa del Grupo Supervielle en Buenos Aires y New York. Es un placer para mí compartir este evento con la gente del Supervielle, un banco que ha dado muestras de innovación y compromiso social durante muchos años y que hoy vuelve a marcar que un nuevo camino es posible. Me...»

«Plant Operations Report Explanations of Numbers — How Costs Are Allocated — Suggestions and Tips for Using the Report This report and the Benchmarking data on p. 6 of each issue of the Footwear Industry Report are your most valuable tools for diagnosing the efficiency of your plants and production operations and for staying on top of how well you are managing the company’s production activities. You and your co-managers should always, without fail, review the information on this report as...»

«A Hertfordshire Trial for Witchcraft. BY CHARLES E. JONES. H E last woman to be condemned for witchcraft in T England was Jane Wenham, of Walkern, near Stevenage, whose trial took place in the year 1712. A pamphlet published anonymously, but attributed to the Rev. Francis Bragge, vicar of Hitchin from 1689 to 1728, gives an account of Jane's offences and some particulars of the trial from the point of view of one who, apparently, was fully convinced of the prisoner's guilt. The pamphlet bears...»

«International Journal of Science Technology & Management www.ijstm.com Volume No.04, Special Issue No.01, February 2015 ISSN (Print) 2394-1529, (Online) 2394-1537 COMPARATIVE STUDY BETWEEN DISTRIBUTED AND COLLOCATED TEAMS IN AGILE SOFTWARE DEVELOPMENT Shubhra Dwivedi Department of Computer Science, IITM, Delhi(India) ABSTRACT The internet world is changing rapidly which has led to the change in the Software Development models. Many SDLC models have been developed like Waterfall Model, Build...»

«(2010) La Psicología Social En México Volumen XIII. 1269-1277. AMEPSO, Facultad de Psicología UNAM. México. ISBN: 968-5411-13-1. Tipos motivacionales de valores, logro y rendimiento académico en Estudiantes de Bachillerato Armando Ruiz Badillo* María de Lourdes Torres Cruz** *Universidad Pedagógica Nacional **Secretaría de Educación del Estado de México El desempeño en la vida escolar de los estudiantes, depende de las habilidades cognitivas que desarrollen, así como de las...»

«Guidance on submitting a vacancy through Apprenticeship vacancies (Av) – Oct 2015 This document has been designed to assist Providers in putting together quality adverts which will be attractive to candidates who are searching for an Apprenticeship opportunity and also meet the quality and content requirements of the National Apprenticeship Service (NAS). Providers need to work closely with their employers in order to obtain all the information that will be required to put the vacancies...»

<<  HOME   |    CONTACTS
2016 www.theses.xlibx.info - Theses, dissertations, documentation

Materials of this site are available for review, all rights belong to their respective owners.
If you do not agree with the fact that your material is placed on this site, please, email us, we will within 1-2 business days delete him.