«STYLE-BRANDING, AESTHETIC DESIGN DNA Bob EVES1 and Jon HEWITT2 Bournemouth University Motorola Limited ABSTRACT This paper is a continuation from ...»
The proposed style-branding model holds relevance and significance for educating designers for a commercial society. The model has potential to expand across the field of aesthetic design and there is much scope for a range of educational and research activity. Further direction of the work moves towards the convergence of aesthetic media with design methods, process and computer tools.
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